It’s a moniker about corporate price increases that has bolstered some Democratic senators, and now the president is being encouraged to lean in on the issue for his economic messaging.
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Some progressives say that taking the fight to big business could bolster the broader Main Street vs. Wall Street argument that President Biden is pursuing against former President Donald J. Trump.
As high prices at grocery stores, gas pumps and pharmacies have soured many voters on his first term, President Biden has developed a populist riposte: Blame big corporations for inflation, not me.
But despite facing a tough re-election battle where economic issues will be central, Mr. Biden has not leaned into that message as frequently or naturally as some other Democrats, including senators running in competitive seats across the southwest and the industrial Midwest. The Biden campaign has not focused its television or online advertisements on messages berating companies for high prices, unlike Senators Bob Casey of Pennsylvania and Sherrod Brown of Ohio, who have made the issue a centerpiece of their campaigns — and who are outrunning Mr. Biden in polls.
Now, some progressives are urging Mr. Biden to follow those senators’ lead and make “greedflation,” as they call it, a driving theme of his re-election bid. They say that taking the fight to big business could bolster the broader Main Street vs. Wall Street argument he is pursuing against former President Donald J. Trump, particularly with the working-class voters of color Mr. Biden needs to motivate. And they believe polls show voters are primed to hear the president condemn big corporations in more forceful terms.
“It’s a winning message for Democrats,” said April Verrett, the president of the Service Employees International Union, which is knocking on doors in battleground states as part of a $200 million voter-turnout operation. “And clearly Bob Casey, who’s doing better in the polls than the president, is proving that it’s the winning message.”
Inflation soared under Mr. Biden in 2021 and 2022, as the economy emerged from pandemic recession. Its causes were complex, including snarled global supply chains, stimulative policies by the Federal Reserve and, to a degree, federal fiscal policies including Covid relief bills signed by Mr. Trump and the $1.9 trillion emergency spending measure Mr. Biden signed soon after taking office to help people and businesses hurt by the downturn.
What Republicans call “Bidenflation” has become one of the president’s biggest political liabilities in his rematch with Mr. Trump. In response, Mr. Biden has sought to simultaneously cheer progress in stabilizing or bringing down prices — growth has slowed sharply from a year ago — while acknowledging the pain voters still feel in their pocketbooks.
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