The drama surrounding the president’s bid for re-election has captured voters’ interest.
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President Biden spoke for nearly an hour at a news conference at the NATO summit in Washington on Thursday night.
The swirling questions about President Biden’s age and mental fitness for office have captured Americans’ attention.
More than 23 million people — a bigger audience than this year’s Academy Awards — tuned in on Thursday evening to see how Mr. Biden handled his first live news conference since a poor performance at last month’s debate with former President Donald J. Trump.
The television audience amounted to roughly 45 percent of the 51.3 million who watched the debate, according to Nielsen.
The president’s nearly hourlong appearance, at the NATO summit in Washington, was one of the most-watched telecasts of the year, outside of sporting events. It aired across several major TV networks, with ABC, CBS and NBC all pre-empting regular entertainment programming.
Millions more may have watched on digital news sites and social media platforms, which are, for the most part, not captured by Nielsen’s data.
Compared to his predecessors, Mr. Biden rarely grants solo news conferences, which added to the novelty of Thursday’s event.
Fox News attracted the largest audience of any network, 5.7 million, representing nearly a quarter of the overall television viewership. ABC was the highest-rated broadcaster, with five million viewers, possibly benefiting from a lead-in from “Jeopardy!,” the game show that aired immediately before Mr. Biden’s news conference.
Roughly four of five viewers were 55 or older, Nielsen said. ABC drew the largest audience among adults 25 to 54, the key demographic for advertisers in cable news.
Mr. Biden’s interview with George Stephanopoulos, which aired last Friday on ABC, was seen by 8.5 million viewers.
Michael M. Grynbaum writes about the intersection of media, politics and culture. He has been a media correspondent at The Times since 2016. More about Michael M. Grynbaum
See more on: 2024 Elections, President Joe Biden
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Source: nytimes.com
