Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump

An ad from two Democratic groups skates over Kamala Harris’s tough recent stance on border security and instead focuses on her more immigration-friendly plans.

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Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump | INFBusiness.com

A new ad from two liberal groups highlights executive actions signed by President Biden, including providing a pathway to citizenship for the undocumented spouses of U.S. citizens.

Two Democratic groups — Somos PAC and Priorities USA Action — are running this 30-second ad on digital platforms in battleground states in support of Vice President Kamala Harris. The ad is targeted at Hispanic voters, and the two groups are spending $1 million on it as part of a $5 million campaign. It has both English- and Spanish-language versions.

Here’s a look at the ad, its accuracy and its main takeaway.

The ad opens with images of smiling, hard-working people engaged in jobs often filled by immigrants from Latin America: operating a food truck, picking crops on a farm, working construction, serving coffee in a diner. The background music is light and airy.

The spot then transitions to a grainy clip of former President Donald J. Trump at a rally as disturbing images pop on and off the screen. Young children are seen sleeping in cages, evoking Mr. Trump’s family separation policy. Cheering Trump rally-goers in cowboy hats hold up signs that read “Mass Deportation Now!”

Then the screen brightens as Ms. Harris appears smiling in a crowd of children and adults. Her presence is followed by scenes of happy families, a young person graduating from college and more Americans hard at work.

Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump | INFBusiness.com

Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump | INFBusiness.com

Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump | INFBusiness.com

Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump | INFBusiness.com

The goal of the ad seems to be shoring up Ms. Harris’s support with Hispanic voters by contrasting her approach to immigration with Mr. Trump’s.Credit…Somos PAC and Priorities USA Action

Narrator

“Working people, including hard-working immigrants, are bringing our economy back. But while Trump threatens to separate families and weaken our economy, Kamala Harris’s balanced approach to immigration is keeping families together: by protecting our loved ones from deportation, providing a pathway to citizenship and work visas for Dreamers. With the Biden-Harris administration’s historic action, working people like us can continue to build a good life and strengthen our economy for generations to come.”

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Source: nytimes.com

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