Polls show voters want to know more about what she would do. This ad, running across the battlegrounds, gives answers.
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An ad outlining Vice President Kamala Harris’s economic plans shows scenery targeted to its target audience. In the Wisconsin version, the Milwaukee skyline is seen as she lays out her ideas.
Vice President Kamala Harris’s presidential campaign is running versions of this 60-second ad, titled “Different Visions” — with the same audio but different images — on stations in each of the seven battleground states and in Omaha. The campaign has spent $2.3 million on the ad since early September, according to AdImpact.
On the Screen
The audio in each of the ads was recorded when Ms. Harris delivered a speech outlining her economic plans in North Carolina in August. The visual scenes, as the ads begin, are appropriate to each targeted electorate: In Wisconsin, it is the Milwaukee skyline; in Michigan, it’s Detroit, and so on in Pennsylvania, Georgia and North Carolina. Nebraska’s ad shows just corn and farmland.
A car’s side-view mirror represents the past. Other images include a multiracial family at a dinner table, an older man in a cornfield, a young woman dancing alone while stocking a supermarket shelf, bins of fresh tomatoes and vegetables, a crowd at a Harris event cheering, the words “tax cut,” a house under construction, people happily carrying boxes into a house, and several shots of Ms. Harris speaking.
The version of the ad running in Arizona and Nevada substitutes scenes of the desert and residential sprawl for city skylines, a Latino construction worker for the family at a dinner table and a restaurant worker sorting red peppers for the woman dancing in the supermarket. It also displays Spanish translations of Ms. Harris’s words.
The Script
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Source: nytimes.com
