Whoop, a firm creating wearable fitness trackers and a subscription-based platform for analyzing physiological stats, revealed on Tuesday that it had secured $575 million in a Series G funding round at a $10.1 billion valuation. This considerably surpasses the $3.6 billion valuation it attained in August 2021 during a Series F round by $200 million. In total, the enterprise, established by Will Ahmed, has garnered over $900 million since its inception in 2012.
The funding was spearheaded by Collaborative Fund with contributions from institutional backers, athletes, and angel investors, notably 2PointZero Group, Qatar Investment Authority, Mubadala Investment Co., Abbott, and Mayo Clinic.
Individual investors encompass soccer player Cristiano Ronaldo, NBA stars LeBron James and Reggie Miller, and artist Niall Horan.
Whoop states its solutions leverage more than 24 billion hours of physiological data and specialized AI algorithms that enable it to deliver tailored and predictive health suggestions. The platform aids users in examining sleep patterns, recuperation, stress levels, and the influence of lifestyle aspects — exercise, diet, and stress — on physical conditioning and long-term wellness. The business also indicates its technology assists in identifying initial indicators of problems, mitigating risks, and averting critical ailments.
Whoop's business strategy differs from numerous rivals: the device itself is offered without cost, and users subscribe to gain access to analytics and recommendations. Various plans are on offer based on functionality and degree of utilization.
Traditionally favored by professional sportspeople and fitness aficionados, Whoop is progressively entering the broader market. The organization reports having over 2.5 million subscribers globally and witnessed a 103% increase in bookings year-over-year in 2025. The company generates positive cash flow and concluded the year with a run rate of $1.1 billion in yearly revenue.
Whoop is proactively expanding its workforce — with over 600 positions advertised — and intends to escalate investment in research and development, together with global outreach in Europe, the Middle East, Latin America, and Asia.
Whoop’s investment constitutes an important encouraging indicator for the fitness and wellness sphere, which has been experiencing a downturn since its peak around four years prior. According to Crunchbase, worldwide venture capital funding in startups within this sector totaled just over $5 billion in 2025.
Concurrently, investors’ focus in the sector endures. For example, Oura, the maker of a smart ring for health monitoring, executed a major deal last year. In October, the Finnish company raised upwards of $900 million with a valuation approximating $11 billion.
Source: crunchbase