Blackstone will remain the majority shareholder of Redwood City, Calif.-based Liftoff. The transaction is expected to close in mid-2025, the companies said.
Founded in 2012, Liftoff helps companies acquire and retain app users, working with brands like Amazon, PayPal, and Delivery Hero. Blackstone agreed to buy a majority stake in the company in 2020.
“This new partnership brings even more momentum, resources, and conviction to our journey,” Liftoff CEO Jeremy Bondi said in an emailed statement. “We’ve created something incredibly special at Liftoff: a truly scalable, AI-powered growth platform for the mobile app economy.”
General Atlantic has a track record of investing in AI-related businesses, including companies such as Hostaway and Learning Technologies Group.
Source: Bloomberg
