- Nayla Tueni stresses reporters' 'duty' to tell the truth
- Annahar from Lebanon uses online platforms to get important updates
DUBAI: Journalism is becoming a vital element in spreading the truth during conflicts, Nayla Tueni, editor-in-chief of Lebanon's Annahar Media Group, told the Arab Media Summit in Dubai on Wednesday.
Speaking with Moon Baz, META's Director of Global Partnerships for the Middle East, Africa and Turkey, Tueni highlighted the unique challenges facing Lebanese media.
“Lebanon is different,” she told the audience. “We have lived through wars and instability. It is our duty to inform people.”
Annahar is among the media organizations using WhatsApp channels, a one-way broadcasting tool used to provide timely updates. Tueni emphasized how important this speed of communication is during a crisis.
“WhatsApp channels were crucial during the war. People needed constant updates,” she said. “Now we can send voice notes and videos, which helps us reach different demographics.”
With more than 250,000 subscribers, Annahar aims to make her content more relevant and personalized, she said.
Tueni noted that generational differences impact media consumption, and organizations must adapt to these different needs.
“Some people prefer images from the scene, while others want to click on a link and read more.”
Tueni had advice for aspiring media leaders. “It’s all about knowing your audience,” she said. “The world is constantly changing, and we have to adapt. Media has to be flexible.”
