In a memo, the super PAC told donors that it was not going to “waste our money when the electorate isn’t focused or ready for a Trump alternative.”
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A super PAC backing Senator Tim Scott has been one of the largest advertisers in the race, but his poll numbers have hardly budged and former President Donald J. Trump remains far ahead.
The main super PAC supporting Senator Tim Scott’s presidential campaign abruptly announced to donors that it was canceling millions of dollars in television ads it had reserved this fall, writing that Donald J. Trump’s strength was so ingrained among Republican voters that additional advertising would currently make little difference.
“We aren’t going to waste our money when the electorate isn’t focused or ready for a Trump alternative,” Rob Collins, a Republican strategist who is co-chair of the super PAC, wrote in a blunt memo. “We have done the research. We have studied the focus groups. We have been following Tim on the trail. This electorate is locked up and money spent on mass media isn’t going to change minds until we get a lot closer to voting.”
The super PAC, called the Trust in Mission PAC, or TIMPAC, has been one of the largest advertisers in the race, spending roughly $5 million in Iowa alone this year. Mr. Scott’s poll numbers have hardly budged, however, and Mr. Trump remains far ahead.
It’s not clear exactly how much the super PAC is canceling, though it could be $15 million or more. The group, according to data from AdImpact, a media-tracking firm, has roughly $10 million reserved in just the next six weeks.
“We are doing what would be obvious in the business world but will mystify politicos,” Mr. Collins wrote in the memo.
The super PAC had entered July with only $15 million in cash on hand yet it soon made $40 million in television and digital reservations.
That gap raised questions about how the super PAC had secured so much money so quickly. At the center of those questions is Larry Ellison, the founder of Oracle, who previously had been one of Mr. Scott’s biggest benefactors but had not yet been among those donors who had given to the super PAC in the first half of the year. The canceled ads are likely to raise more questions about what financial role Mr. Ellison is playing.
The super PAC said it would continue to spend on door-knocking programs, raising money online for Mr. Scott and holding events. The group claimed it was not giving up on Mr. Scott entirely. Mr. Collins argued that the Republican senator of South Carolina remained the “best fit” for Iowa voters and that for other campaigns and super PACs that fill the breach, “money will simply be wasted.” He wrote in the memo that two-thirds of Iowa caucusgoers will decide in the last six weeks before the caucus on Jan. 15, 2024 — not in the next six weeks.
Regardless of the rationale, the decision to withdraw from the airwaves as the election nears will be seen in political circles as all but abandoning Mr. Scott.
“Some will challenge our theory of the election,” Mr. Collins wrote, “but we would ask these critics to produce any evidence that shows any candidate, at this time, at any spending level, breaking through.”
Matt Gorman, a spokesman for Mr. Scott, said in a statement that Mr. Scott’s campaign remained “built for the long haul — powered by the most primary cash on hand and the highest candidate favorability of anyone in the field.”
He added, “On issues ranging from foreign policy to abortion, he has been the clearest and strongest voice, leading while others have followed.”
Shane Goldmacher is a national political reporter and was previously the chief political correspondent for the Metro desk. Before joining The Times, he worked at Politico, where he covered national Republican politics and the 2016 presidential campaign. More about Shane Goldmacher
Maggie Haberman is a senior political correspondent and the author of “Confidence Man: The Making of Donald Trump and the Breaking of America.” She was part of a team that won a Pulitzer Prize in 2018 for reporting on President Trump’s advisers and their connections to Russia. More about Maggie Haberman
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Source: nytimes.com
