Taking a break from the campaign trail is risky. History is littered with cautionary tales of candidates who got it wrong.
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Vivek Ramaswamy eschewed the holiday weekend by kicking off a campaign tour of New Hampshire Friday night at a town hall event.
Labor Day weekend, once the official kickoff of campaign season, now comes almost a year after most candidates have hit the trail and after the first primary debate.
The occasion lays out a basic fact of modern presidential campaigns: Politicians need vacations, too. But while taking a break can create an opportunity for campaigns to show that their candidates are just like the rest of us, it also carries potential peril.
The “right” vacation can give a candidate time to rest and recharge, to reconnect with family after weeks on the road, and a chance to look presidential while doing it. A tone-deaf vacation — too elite, too disconnected, too much beach bod — is tabloid catnip and can alienate voters. And the wrong vacation can upend a campaign faster than a wave topples a windsurfer.
So it’s no surprise that the presidential candidates this year, by and large, are lying low.
Nikki Haley, the former South Carolina governor, will be at home on Kiawah Island, S.C. (“Vacation? LOL,” a spokeswoman said. Ms. Haley, she noted, is heading back to New Hampshire on Tuesday.)
Senator Tim Scott of South Carolina has no scheduled public events, but a campaign spokesman said Mr. Scott planned to play pickleball, a game that can make even the deftest of athletes look ridiculous.
A spokesman for the campaign of former President Donald J. Trump, an avid golfer who counts two vacation properties as homes, did not respond to requests for comment about where Mr. Trump would spend the weekend.
President Biden is scheduled to go to Florida on Saturday, not for a vacation but to see the damage from Hurricane Idalia. He will then head to his house in Rehoboth Beach, Del., with his family, before going to Philadelphia on Monday.
Gov. Ron DeSantis of Florida, whose state was badly battered by the storm, will also be working through the weekend. But there will probably be no beach outing for the two potential rivals: Jeremy Redfern, press secretary for Mr. DeSantis, said Friday that there were no plans for the governor to meet with the president.
Some of the 2024 candidates already have experience with the awkward vacation moment. In the summer of 2017, when a state government shutdown forced the closure of New Jersey beaches before the July 4 holiday, Chris Christie, then the governor, was infamously photographed lounging on a deserted strip of sand at Island Beach State Park.
A spokesman for Mr. Christie’s campaign did not respond to requests for comment about his plans, though he got an early start on the holiday weekend Wednesday by attending a Bruce Springsteen concert, the first of the rocker’s three shows in New Jersey this week.
Vivek Ramaswamy will spend the weekend campaigning in New Hampshire. A spokeswoman for his campaign said he had a town hall Friday night, a breakfast and a rally Saturday, a few meet-and-greets and a Labor Day parade on Monday in Milford. The spokeswoman for Mr. Ramaswamy said his most recent vacation was around Christmas, and he had not taken a day off since before launching his campaign.
Former Vice President Mike Pence will also be in New Hampshire on Monday, attending a “smoke-off” at a Baptist church, a picnic and a barbecue. (While in office, one of Mr. Pence’s family’s preferred vacation destinations was Sanibel Island in Florida.)
While most of the 2024 candidates have chosen to emphasize that they are at work rather than at play, vacations were once seen as an opportunity to burnish a politician’s image. Ronald Reagan chopped wood and rode horses at his California ranch. George W. Bush cleared brush in Texas. John F. Kennedy, perhaps the embodiment of the artful presidential vacation, sailed.
ImageJohn F. Kennedy on a vacation in Rhode Island in 1962.Credit…American Photo Archive, via AlamyImageRonald and Nancy Reagan at their ranch in California in 1982.Credit…White House, via Associated PressImageGeorge W. Bush clearing brush at his Texas ranch in 2007.Credit…Charles Ommanney/Getty Images
These days, it seems, the risks are not worth the reward.
Stories of vacations restoring the candidate but tanking the campaign are many. When Michael S. Dukakis, the Democratic nominee for president, went on vacation in late August 1988, he was seen by some as checking out of the race as George H.W. Bush gathered momentum from the Republican convention. Mr. Dukakis was also once pilloried for reading a book called “Swedish Land Use Planning” on the beach.
Vacations can even be perilous after you win. As president, Barack Obama and Bill Clinton were each criticized for palling around with donors on Martha’s Vineyard. In 2015, Hillary Clinton went to the Hamptons for an August vacation, despite concerns about the political optics.
ImageBill Clinton with Hillary Clinton and their daughter, Chelsea, on Martha’s Vineyard in 1993.Credit…Marcy Nighswander/Associated PressImageBarack Obama with Michelle, left, and Malia on Martha’s Vineyard in 2014.Credit…Jacquelyn Martin/Associated Press
A getaway can also become a fashion meme or a wardrobe minefield. In August 2008, Mr. Obama, then a candidate, was photographed without a shirt on a beach in Honolulu. People swooned. In 1993, Mr. Clinton and Vice President Al Gore were photographed in short shorts. People cringed. Both appearances drew comparisons to Richard Nixon in a suit and wingtips on the beach. More recently, Mr. Biden took the internet by storm when he went shirtless at the beach, with his trademark aviators and baseball cap.
And then there are those moments of R & R that can cause real problems for a campaign. During John Kerry’s 2004 presidential run, he spent time at the family house on Nantucket, where he engaged in one of his favorite pastimes: windsurfing. What might, in some circumstances, have created the impression of athleticism, strength and adventure was instead turned against him by the Bush campaign to illustrate, memorably, that his political stances shifted with the wind.
ImageJohn Kerry windsurfing off the coast of Nantucket, Mass., in 2004.Credit…Laura Rauch/Associated Press
Even parades, a Labor Day staple, seem to have fallen out of favor.
No candidates plan to take part in the parade in Chapin, S.C., which is billed as the largest in the state and has been a traditional stop for Republican presidential hopefuls. According to The Post and Courier, this will be the first Chapin Labor Day parade held the year before a contested Republican primary since at least 1996 in which no candidates make an appearance — though several campaigns will have “a presence” there, with walkers, trucks and probably a few flags.
Maya King, Michael D. Shear and Nick Corasaniti contributed reporting.
Rebecca Davis O’Brien covers campaign finance and money in U.S. elections. She previously worked for The Wall Street Journal, where she was part of a team that won the 2019 Pulitzer Prize in National Reporting. More about Rebecca Davis O’Brien
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Source: nytimes.com
